Thanks so much to everyone who participated in our #WearYourVB
Instagram contest! We received tons of entries and loved the creativity and style
you exercised in posting your Veronica Beard. We picked some of our favorites to highlight
here but be sure to check out our VB Pinterest page, where we posted
all of your entires! Congrats again to the winner @carolyncorrelyburgess,
who showed us how to #WearYourVB with a smile!



Thanks to everyone who made our exciting entrance into the world
of denim such a success! This project wouldn’t have been possible without
our incredible Denim Dream Girls: Lily, Athena, Kelly, Erin, Sara
& Margaret, our awesome stylist and photographer Claiborne Swanson Frank,
and our friends at Bobbi Brown & Julien Farel who made these gorgeous stars shine
even brighter! Check out some behind-the-scenes snaps from the shoot here:


Left: Margaret getting hair & makeup at Julien Farel. Right: Kelly having a blast with the Bobbi Brown team pre-shoot!


Claiborne and Kelly take some test shots in Central Park.


Athena & Claiborne at Brooklyn Bridge Park.


The Veronicas chatting on location in Central Park.


Claiborne in action, shooting Margaret on the Upper East Side.



If you’re on Instagram and you’re into fashion, chances are you’re following
Margaret Zhang. We met Margaret last year and immediately became fans.
She has a fresh and grounded perspective on fashion and she is beyond gorgeous.
We knew that she would make our vintage inspired icon,
the High-Rise Skinny Flare, look modern and cool.
Meet Margaret…







Erin & Sara Foster are one of the best kept secrets in LA.
The Foster sisters are not only gorgeous, but funny, genuine and multi-talented.
A triple-threat (times two) and who better to rock Veronica Beard Denim than
sisters who do it all? As creators, producers and stars of their upcoming show
they are a duo to be reckoned with!
Meet Erin & Sara…






Kelly_Blog_01Kelly is not only a beauty– the girls’ got brains! She’s a Georgetown Grad
who played Golf through University and is not only on her way to becoming a
Supermodel but is an actress as well. We can’t think of a better combination
than a white T with denim– what’s more iconic than that?
Meet Kelly…





We swoon for Athena Calderone’s domestic Goddessness.
Her eye for all things delicious and gorgeous made us followers on Instagram.
Her sexy bohemian sense of style is a perfect match for our
High Rise Skinny Flare. Meet Athena…






Welcome to #TheDenimDiaries— a series of portraits & profiles
of our modern day muses, styled and photographed by Claiborne Swanson Frank.
To read the diaries, visit us each day this week, meet a new muse
and follow our Instagram (@veronicabeard) to see their portraits first!


Lily Aldridge strikes that perfect balance between Victoria Secret vixen
and girl-next-door beauty. She is consistently represented on all of our mood boards
and we are also lucky to call her a friend.  She is a shape shifter who can look 100 different
versionsof herself and her beauty constantly inspires. Meet Lily…