Summer!!  Our favorite time of year— the beach barbecues, the bonfires, sunset boat rides, the smell of sunscreen, Southsides, fireflies, tanlines, hammocks, naps, and books!  We want to be barefoot with beach hair, wearing white from sunrise ’til bedtime.  Here we go!


VSB’s Picks
1. Veronica Beard Scarf Print Dress     |     2. J.CREW Flats     |     3. Eugenia Kim “Do Not Disturb” Hat     |     4. Super by Retrosuperfuture Sunglasses     |     5. The Stylish Life: Tennis     |     6. Oribe Bright Blonde Shampoo

VMB’s Picks
7. Veronica Beard Lace Peplum Top     |     8. Oliver Peoples Sunglasses     |     9. Veronica Beard Skinny Flares     |     10. Janessa Leone Hat     |     11. The Knockoff by Lucy Sykes     |     12. Clare Vivier Clutch


Travel is incredible way to broaden your perspective and take a quick escape from the daily grind. My kids are very interested in different cultures—especially indigenous populations and the unique heritage of a given community. Every year, my Mother, the 5 kids and I pick a new country to explore— this year we chose Italy. The kids are finally getting old enough to appreciate the art, music and industry and can handle all the walking that is involved in order to properly explore each destination. Take a look at some of our favorite cities, foods, activities and ideas. This is our Italy…


It’s all about the masks and beautiful Venetian glass!!  We stayed at Hotel Bonvecchiati, next to St. Mark’s square.



TUSCANY: Padua, Assisi & Pisa

We loved visiting Padua for its original Giotto paintings & the famous Café Pedrocchi–established in 1831! (It’s the only place I know to get a mint latte!)  Assisi, with its pink stone buildings and archways has castles that date back to 1200.  And of course we had to see the leaning tower of Pisa at least once in our lives!



THE AMALFI COAST: Pompeii, Ravello & Positano

This region is one of my favorite places on earth. The picturesque vistas and vertical living are mind blowing and the wine and produce ARE the culture. You have to eat at La Tagliata in Positano. It’s family-run, with no menu and all freshly grown, raised and caught vegetables, meat and seafood. Get ready to dance and jig with the old tunes, “That’s Amore!”





Join us through Thursday to shop our Spring Sample Sale with samples and stock at up to 70% Off.

Come by our NYC Showroom during the following hours:


Tuesday, May 12, 12PM– 7PM

Weds, May 13, 9AM– 6:30 PM

Thurs, May 14, 9AM– 6:30PM


26 West 17th Street, Suite 301

New York, NY 10011


There is art that you admire, and then there is art that really speaks to you.  Isca Greenfield-Sander’s large scale oil paintings and watercolors, based on found transparencies (slides)  from the 1950’s and 1960’s, do just that.  Her work is so captivating that you just can’t turn away.  Each piece has a haunting sense of nostalgia and you long to know the story behind it.  Who were those kids?  Where are they now?  The images are familiar- it could have been you long ago or your kids today.  Her art brings up emotions and reminds us all- seize the moment,  live it now, remember this time for it will all be gone too soon.  Isca not only a talent beyond belief, but a friend and an inspiration.  Meet Isca….



Which words define your style?

I would define my daily style as utilitarian, but flattering.  As a painter, I get messy at studio so I don’t wear anything too nice.  However, before each of my shows I treat myself to a dress to wear to the opening, that’s my move.  So I have a nice dress collection.


What/who inspires you most?

I draw great inspiration from my family which is filled with artists.  In addition to being married to a painter and musician (Sebastian Blanck) my sister is a writer and director (Liliana Greenfield-Sanders) my father is a photographer and a film maker (Timothy Greenfield-Sanders) my uncle is a steel sculptor (John Sanders) my grandfather is an abstract expressionist painter (Joop Sanders) my maternal grandmott her is a Leider singer (Isca Sanders) and my paternal grandmother is a concert pianist (Ruth Greenfield.)  Thankfully for all of us, my mother had the good sense to become a lawyer.




What is one personal activity or time each week that you don’t mess with?

Each night I crawl in bed and check Pinterest for at least 10 minutes of Scandinavian home interiors porn.  I just love it.


What would you tell your younger self when it comes to style or your career?

Learn what looks good on your body.  Invest in basics first, they are the building blocks.  Shop when you travel, and buy fun little things to wear seasonally.


What is the best style advice you ever received?

Uniforms can be stylish, wearing the same thing every day can be fashionable. Hearing this was eye opening, now when I find an item I really like I buy four.


What is the best career advice you ever received?

Art is a long game, dare to persevere as time changes everything.


What is your uniform?

I wear black jeans, a black tee, and black ankle highs pretty much every day.  Growing up everyone called my parents Morticia and Gomez Adams as they were NEVER seen out of black, with no exception to this day.  I am not that strict, but it is certainly my default.

 What is more fun is selecting outfits for events — I seem to be able to step a little outside my comfort zone for these special nights (go figure?!)  The Veronica Beard White Eyelash Lace Dress is the perfect dress for opening night of a solo gallery show.



The one thing you could not live without…

 I have two sons (5 and 7) and they make my world turn.  I am also quite fond of their father.  Sorry, I believe that is 3 “things.”


Tell us something we don’t know about you.

I am crazy organized, but secretly I feel my efficiency could be improved.


What is your secret weapon?

Earl Grey tea with A LOT OF HEAVY CREAM. And water.


There is nothing sexier than a sun kissed girl in white jeans and a chambray shirt in the summer.  That was the inspiration behind Veronica Beard White Denim.  Throw a blazer on with the Skinny Flares and you are a preppy boho dream girl.  Wear the Cropped Denim back to a black t-shirt and you’re Jackie O in Greece. White denim is the perfect summer alternative to our Winter jeans (which are desperate for a rest!)


Check out our three new White Denim styles and pick your perfect pair! Happy Shopping!

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We love Spring cleaning here at VB. And what better way to breathe some fresh life into you wardrobe than to update your fav Veronica Beard Dickey Jacket? We asked the Veronicas which Dickeys they’ve been going back to over and over again this season— check out their picks below:

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VMB’s Picks
 1. I love this Bonded Lace waterproof Hoodie Dickey.  It is nude with white lace and pops any navy or white jacket.  Your hair will be saved if it starts drizzling!
2. The Olive Funnel Dickey is another fav. The ripstop with zip front frames your face. Wear with the White  Side-Zip Dickey Jacket, bright pink lipstick, our Indigo Skinny Flares and wedges.


VSB’s Picks
3. I wear the Camo Dickey in the Scuba Jacket and it’s perfect to look pulled together with my leggings on my way to SLT or the gym.
4. My favorite combo is a blazer with denim, so the Denim Dickey is absolutely a fav!  This is a great spring option- Looks HOT with a t-shirt and the White Skinny Flares.


Catch us on Instagram, where we’re posting our daily inspirations, styling ideas, celeb spottings and new arrivals. Check out some of our favorite posts so far this year and shop the looks below. Click here to see more and don’t forget to follow us at @veronicabeard! Happy shopping!

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From Top:

Erin & Sara Foster (wearing the best-selling Scuba Jumpsuit)    /     One of our favorite Spring coverups— The Tiger Jacket     /     All-Star Girl Group: Molly Sims, Rachel Zoe, Michelle Hakakha (wearing the Lace Organza Crop Top & Pencil Skirt), Vanessa Lachey & Kerry Washington    /     Kyle Richards & Lisa Vanderpump (both wearing the Navy Classic Jacket w/ Ivory Upstate Dickey)    /     Our brand new Eyelash Lace Dress

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VMB’s Picks:

1. I love the Spring ’15 Navy Funnel-Neck Peplum Jacket w/ Mod Dickey.  It’s a cropped jacket— perfect for Spring in a compact cotton.  It’s incredibly slimming as it accentuates the waist and makes your hips look so tiny!  I love wearing it over the Coral Pintuck Blouse, you can see the shirttail peering below the back of the peplum!  Wear with the white Denim Legging for an extremely comfortable nautical look.

2. My favorite core Jacket is the Black Scuba Jacket w/ Camo Hoodie Dickey.  This jacket travels so well because it doesn’t wrinkle and it is made for all weather.  I love it with the scuba leggings as a suit or with any of our indigo Denim.

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VSB’s Picks:

3. The Collarless Jacket with Blazer Dickey is going to be my go-to jacket for Spring. It looks so chic with a black Pencil Skirt, cool with jeans and a tee and easy thrown over our Palm Garden Double Layer Dress.

4. There is nothing more American than a blazer and denim. I love the Classic Jacket with Denim Dickey combo because it looks classic and cool and the denim give just the right amount of boho. This is a definite uniform look for me.